Genre: Pop, dance
Jem: as a child of the 80’s the first thing I think of when I hear that name is Jem and the Holograms!
Ok seriously, I remember when Jem came out with her first album 4 year ago. I heard her first single, They, once on the radio and rushed out and bought the little mini EP, It All Starts Here (which was produced before the full album Finally Woken). My initial enthusiasm was a little much and I was slightly disappointed at the rest of the EP. I still liked it because it was, after all, good pop music and more on the electronic/triphop/dance side.
Jem’s second album, Down to Earth, came out yesterday. I haven’t gotten a copy of it yet…however she’s put out a couple singles already. It’s Amazing, was released as a single in June and on the soundtrack of Sex and the City, the movie. Jem’s contribution is a solid, affirming, motivational and fun song. Lyrically, it reminds me of Mariah Carey’s Make it Happen, or Jordin Spark’s One Step at a Time. Jem urges the listener not to give up, to work hard and to have patience! The chorus is inspiring for anyone needing a little encouragement: It’s Amazing all that you can do, It’s Amazing, it makes my heart sing, now its up to you.
Musically, this song is hard to classify. Poppy, yet slightly more dancy than most pop, the beat is slightly DnB but not really…let’s just say pop. Jem revels in these inbetween genre labels however. Her first album was a little trip hop, a little alternative, a little pop, a little acoustic folk rock. This song clearly has electronic roots looping over and over in the background, but it also has trumpet, guitar, strings, and piano, not to mention Jem’s soothing voice. Oh and as a bonus a computerized 80’s sounding voice at the end urging the listener to trust her instincts, and not give up! Its a good song, not super great. I love it for its positive message and poppy beat. Certainly more creative than most dime-a-dozen pop singers out there. For 99 cents on iTunes I can’t think of a reason not to buy it.